The Adventure Travel Trade Association (ATTA) is a global community network of adventure travel leaders, established in 1990. It connects tour operators, lodges, travel advisors, tourism boards, destination organizations, travel professionals, gear and technology companies, insurers, and travel media around a shared commitment to sustainable tourism. ATTA aims to inspire, connect, and empower its members to use travel for positive impact while supporting responsible, profitable businesses and communities.

The association offers membership, professional education, business development resources, research, climate action tools, and industry news covering trends, destinations, and sustainable tourism. Its events create opportunities for learning, networking, and partnership. The annual Adventure Travel World Summit brings together professionals from across the sector, while regional AdventureELEVATE conferences focus on education and networking. AdventureNEXT connects local suppliers with international buyers and media, and hosted AdventureWeek trips introduce destinations to tour operators and travel media. Local AdventureConnect gatherings offer further opportunities to meet and exchange ideas.