Advertical is the performance marketing unit of glueglue, focused on using data, strategy and technology to help brands grow. It builds customer acquisition systems designed to generate qualified leads, combining Google Ads and Meta Ads with landing pages, compelling creative and advanced tracking. The agency serves both B2B and B2C businesses, aiming to reach audiences that fit each client’s ideal customer profile and reduce off-target enquiries.

Advertical looks beyond form submissions and low cost per lead. Its approach considers lead quality and commercial value, using messaging, landing pages and forms to pre-qualify prospects, and sales feedback where available to identify campaigns that create genuine opportunities. Its process covers analysis and planning, implementation, transparent reporting and ongoing optimisation.

The team also supports goals such as increasing website or app traffic, driving sales, converting visitors into leads and growing mobile app downloads. Advertical has experience across sectors including healthcare and wellness, education, B2B services, construction, technology, hospitality, retail and professional services.