Advicer is an online directory and discovery platform for the financial advice industry. It brings together professionals, firms, technology providers and industry resources, helping visitors explore and compare a broad range of people and organizations. The directory covers financial advisors, students, RIAs, service providers, AdvisorTech companies, investors, authors, speakers and RIA operations specialists. Its resource listings include technology stacks, integrations, books, podcasts, newsletters, YouTube channels, conferences, communities and jobs.

Advicer also features rankings and leaderboards, including its Top 100 RIAs and lists of leading advisors, technology providers, service providers, podcasts, books and other industry categories. Members can review tools and services, share endorsements and browse recent reviews. Anyone in the industry can create or claim a page for free, then add a firm, product, podcast or book to the directory and review services they use. The platform also offers Stack Match, information on RIA movers and custodian market share, and an email newsletter with directory updates. Advicer is supported by Greenboard and provides advertising, contact and account-claim options.