NAIFA's Advisor Today is a leading publication dedicated to the insurance and financial services sector, boasting the largest circulation among industry magazines. Established in 1906 as Life Association News, it serves as the official voice of the National Association of Insurance and Financial Advisors (NAIFA). Advisor Today’s mission is to empower insurance and financial advisors with practical insights, innovative sales strategies, and valuable resources to enhance their success.

The publication covers critical subject areas including practice specialties like life and health insurance, estate planning, and tax issues. It also delves into effective sales and marketing techniques tailored for advisors navigating the complex sales cycle. Furthermore, it addresses challenges faced by small business owners, such as personnel management and technology choices crucial for practice growth.

With a team of expert practitioners and a dedicated editorial staff, Advisor Today provides in-depth articles and essential monthly columns that are indispensable for advisors aiming to thrive in their careers. It's not just for industry professionals; the content is accessible to anyone interested in the financial advisory landscape.