TapMedia

Adztec is a mobile advertising platform operated by TapMedia Ltd, connecting advertisers with app developers through a marketplace designed to make campaign placement more direct and manageable. The company promotes buying advertising directly from developers, without a middleman, and offers access to apps across categories including games and utilities. Placements are listed at competitive prices, with rates starting from $0.10 CPM. Adztec also offers support to advertisers who need help choosing placements and reaching the right audience.

The platform provides campaign management tools for creating and tracking mobile ad campaigns. Its transparent reporting lets advertisers review performance by app and country, helping them identify which placements work best. For ongoing optimisation, Adztec offers multiple ad-unit A/B testing, so users can compare creative versions, discontinue underperforming placements and retain those delivering better results. Advertisers can sign up for free to explore the service. The website also provides marketplace browsing, account access, contact information, and company resources such as press materials, branding guidelines and careers information.