Unclaimed brand
Eksklusive parfumer i skandinavisk design. Fri for kendte allergener, skabt med omtanke og kompromisløs kvalitet. Shop online.
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Hex Code
Color name
RGB
HSL
CMYK
#FFF1E7
Serenade
255, 241, 231
25, 100, 95
0, 5, 9, 0
#483D28
Lisbon Brown
72, 61, 40
39, 29, 22
0, 15, 44, 72
Ærlig is a Danish perfume brand that brings together Nordic simplicity, feminine aesthetics, and a philosophy of honest, considered luxury. Its fragrances are proudly made in Denmark, with attention to quality and allergy-friendliness; the brand describes its perfumes as free from known allergens. From the delicate scents to the elegant bottles and refined packaging, each detail is intended to create a simple yet distinctive sensory experience.
The collection includes seven eau de parfums, P01 through P07, available in 100 ml and 15 ml sizes, as well as discovery-size perfumes for exploring the range. P07 is presented as a new unisex classic. Customers can use Ærlig’s Scent Profile Guide to find a fragrance by character, mood, and scent family. The brand also offers scented candles.
Sustainability is central to Ærlig’s approach. Its packaging is produced in Denmark from FSC-certified cardboard sourced from responsibly managed forests and is designed without glue. The company shares information about its story and environmental values, sells directly through its online shop, and welcomes enquiries from retailers interested in carrying its perfumes.
Company type
Self-Owned
Year founded
2019
Company size
2-10 employees
