Aether Lab

Aether Lab is a luxury real estate marketing studio that combines more than a decade of architectural visualization expertise with AI technology. The studio serves real estate developers across India and the UAE, with work and clients also spanning Saudi Arabia and the United States. Its approach brings cinematic storytelling, interactive experiences, and practical business systems together to help developers present properties and engage prospective buyers.

Aether Lab offers three core services. Spectra produces cinematic videos and other marketing content, using AI-powered production guided by filmmakers. Explora creates interactive virtual tours and 3D experiences that allow buyers to explore properties remotely. Praxis designs workflow automation and business systems to reduce repetitive tasks and help teams work more efficiently. The studio also provides architectural visualization and immersive media, supporting projects from research through production. Founded by architect Rushikesh Vinchurkar, Aether Lab focuses on creating engaging real estate experiences and scalable systems for developers.