Unclaimed brand
Aetna medical and dental plans for the state of New Jersey SHBP and SEHBP members.
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Hex Code
Color name
RGB
HSL
CMYK
#7D3F98
Vivid Violet
125, 63, 152
282, 41, 42
18, 59, 0, 40
#77D8E8
Sky Blue
119, 216, 232
188, 71, 69
49, 7, 0, 9
#0B315E
Madison
11, 49, 94
213, 79, 21
88, 48, 0, 63
Aetna provides medical and dental benefit options for members of New Jersey’s State Health Benefits Program (SHBP) and School Employees’ Health Benefits Program (SEHBP), including state, local government, education, employee, retiree and Medicare plan information. The brand presents its coverage as focused on members’ overall health, with access to nationwide provider networks, personalized service and a Health Concierge Team to help members navigate benefits and care.
Aetna’s member resources include tools for finding providers, managing benefits and accessing care at home or on the go. Services and programs highlighted on the site include 24/7 access to doctors and nurses, behavioral health coverage and resources, wellness programs, fitness reimbursement and discount programs. Eligible active employees and their covered spouses or partners can participate in NJWELL, a wellness program that awards points and offers rewards for meeting its requirements.
Members can review contribution calculators, attend enrollment webinars and find information about open enrollment. Plan changes are handled through a myNewJersey account.
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Finance
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How do I download the Aetna logo?
The Aetna logo comes in two versions: a logo and an icon. Download as SVG, transparent PNG or JPEG.
What are Aetna's brand colors?
The Aetna color palette uses the hex codes #7D3F98, #77D8E8 and #0B315E.
The Aetna name, logos and brand assets are trademarks of Aetna and its affiliates. Brandfetch isn't affiliated with or endorsed by Aetna. Their use is subject to Aetna's brand guidelines.
