The Affective Brain Lab is a cutting-edge cognitive neuroscience research facility focused on exploring the complexities of the human brain, mind, and behavior. Led by director Tali Sharot, the lab specializes in areas such as decision making, information processing, belief formation, and motivation. Utilizing an interdisciplinary approach, the lab combines insights from psychology, neuroscience, and economics to bridge theoretical knowledge with practical applications, particularly those that enhance mental health and counter misinformation.

The lab employs a variety of innovative research methodologies, including computational modeling, virtual reality tools, neuroimaging, and behavioral experiments. Collaborating with experts across the globe, including psychiatrists and policymakers, the Affective Brain Lab aims to further our understanding of how humans interact with technology and each other. Positioned within esteemed institutions like UCL and MIT, the lab is dedicated to advancing scientific knowledge and its real-world implications, ultimately striving to improve the human experience through impactful research.