Affiliatly provides affiliate tracking software that helps businesses launch and manage affiliate marketing programs. Its platform is designed to make setup straightforward, allowing store owners to configure a program and invite affiliates through an online dashboard. Businesses can track referrals using links, email, coupons, or QR codes, and manage affiliate accounts, commissions, earnings, and promotional materials. Reporting tools show leads, traffic, sales, and other performance statistics.

The service includes options such as commission rules, affiliate categories, branded portals, staff accounts, two-tier programs, and bulk PayPal payouts, with features varying by plan and integration. Affiliatly also supports payments through store gift cards. Integrations are available for platforms including Shopify, BigCommerce, WooCommerce, Squarespace, Ecwid, and others; custom integration support is offered for unlisted platforms. Pricing ranges from a free plan with a limit of 50 tracked orders to paid plans with higher affiliate limits and expanded features. Paid plans include a 14-day free trial. Affiliatly also maintains a directory of client affiliate programs and publishes product updates and news on its blog.