Affinitiv is a prominent brand that specializes in end-to-end, data-driven marketing and software solutions exclusively tailored for the automotive customer lifecycle. With over 20 years of expertise in the automotive and marketing industry, Affinitiv takes pride in being the go-to experts. They work closely with more than 5,000 dealerships and partner with every major manufacturer in the country, ensuring that they are well-versed in OEM standards and the unique intricacies of each dealership's local business.

Affinitiv leverages the power of the Atlas Digital Experience Platform, which harnesses unprecedented intelligence to enhance the customer experience throughout the entire automotive life cycle. Through a consultative and technology-driven approach, they establish true partnerships with their clients, understanding and addressing their specific needs and goals. The result is increased customer loyalty, amplified revenue, and exceptional outcomes.

Their mission is to drive the next generation of customer experience, collaborating with OEMs and retailers to accelerate performance and inspire loyalty. Affinitiv envisions creating customers for life by reimagining the experiences they deliver. At Affinitiv, they prioritize core values such as passion, integrity, unity, innovation, and impact.

These values drive their actions, generating excitement, trust, diversity, and ground-breaking change. The executive leadership team at Affinitiv consists of experienced professionals who bring expertise and strategic vision to the brand. They include Adam Meier, Chief Executive Officer; Mike Trevino, President & Chief Technology Officer; Jeff Bogaski, Chief Revenue Officer; John Krzyston, Chief of Staff; Joe LaDuke, Chief Financial Officer; Matt Rodeghero, Chief Product Officer; and Russ Beckenstein, President of CRM & Trade-In Valet