Unclaimed brand
Affinity Solutions is the leading consumer purchase data and insight solution, helping financial companies and brands analyze customer behavior for growth.
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Hex Code
Color name
RGB
HSL
CMYK
#1573E5
Denim
21, 115, 229
213, 83, 49
91, 50, 0, 10
#7AE8FF
Anakiwa
122, 232, 255
190, 100, 74
52, 9, 0, 0
#000000
Black
0, 0, 0
0, 0, 0
0, 0, 0, 100
Affinity Solutions is the leading Consumer Purchase Data Company that specializes in helping financial institutions and brands analyze customer behavior to drive marketing growth. With their comprehensive data insights, Affinity Solutions enables businesses to gain a complete understanding of consumer behavior, increase market share, and boost revenue growth. They offer a range of solutions such as Purchase Media Metrics (PMM™), Consumer Purchase Audiences, Consumer Purchase Insights, Consumer Purchase Predictor, and Consumer Purchase Lift.
Their newest platform, Comet™, allows marketers to measure media success and link campaigns to consumer purchases. Affinity Solutions provides unparalleled scale with access to daily spending behaviors from over 140 million credit and debit cards. Their real-time insights, enriched audience profiles, and actionable intelligence help businesses make smarter decisions on market share, brand health, and customer loyalty.
With privacy-centric practices and anonymized data, Affinity Solutions is the trusted source of truth for over 500 global companies. Explore their solutions and unleash the power of consumer purchase data to drive your business forward
Company type
Privately Held
Year founded
2005
Company size
51-200 employees
Credit and debit card transaction analytics
Consumer purchase insights
Purchase-based audience targeting
Campaign sales measurement
Card-linked marketing offers
How do I download the Affinity Solutions logo?
The Affinity Solutions logo comes in two versions: a logo and an icon. Download as SVG, transparent PNG or JPEG.
What does Affinity Solutions' branding look like?
The Affinity Solutions wordmark pairs a compact black “affinity” with bright-blue “solutions” in clean lowercase lettering, making the two-part name its signature device. The identity uses crisp geometric typography, deep cobalt and vivid cyan against white and dark navy, with consumer and retail photography, restrained data-grid motifs, and spacious, clearly segmented layouts.
What are Affinity Solutions' brand colors?
The Affinity Solutions color palette uses the hex codes #1573E5, #7AE8FF and #000000.
The Affinity Solutions name, logos and brand assets are trademarks of Affinity Solutions and its affiliates. Brandfetch isn't affiliated with or endorsed by Affinity Solutions. Their use is subject to Affinity Solutions's brand guidelines.
