Unclaimed brand
Affinity Solutions is the leading consumer purchase data and insight solution, helping financial companies and brands analyze customer behavior for growth.
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Hex Code
Color name
RGB
HSL
CMYK
#1573E5
Denim
21, 115, 229
213, 83, 49
91, 50, 0, 10
#7AE8FF
Anakiwa
122, 232, 255
190, 100, 74
52, 9, 0, 0
#0A1628
Firefly
10, 22, 40
216, 60, 10
75, 45, 0, 84
Affinity Solutions is the leading Consumer Purchase Data Platform, dedicated to helping financial companies and brands understand and analyze customer behavior for marketing growth. We offer a range of cutting-edge solutions and services tailored to meet the needs of businesses operating in today's fast-paced market. Our flagship product, Comet™, is a powerful consumer purchase insights platform that allows marketers to measure media success using our revolutionary Purchase Media Metrics (PMM™).
With Comet™, you can effortlessly plan, activate, and measure your campaigns, drawing a direct line from campaign to conversion. At Affinity Solutions, we pride ourselves on offering unparalleled scale and real-time insights. Our exclusive dataset features daily spending behaviors across brands, categories, geographies, and channels, derived from over 140 million credit and debit cards.
This allows you to gain a comprehensive understanding of consumer trends and preferences. We go beyond surface-level data proxies by enriching our audiences with geographic, demographic, and lifestyle variables. This ensures that you have access to the most accurate and actionable consumer data, empowering you to make smarter business decisions.
You can trust Affinity Solutions as a reliable source of truth for over 500 global companies. Our solutions are designed to connect the dots between campaigns and conversions, maximize marketing investments, and fuel revenue-driving growth strategies. Join us in unlocking the power of consumer purchase insights to supercharge your business's market share and revenue growth.
Contact us today to learn more about how Affinity Solutions can help drive your success
Brand industry
Business and Consumer Services
Company type
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Year founded
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Company size
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Consumer transaction data analytics
Purchase-based audience targeting
Incremental sales measurement
Card-linked marketing offers
Retail spending intelligence
How do I download the Affinity Solutions logo?
The Affinity Solutions logo comes in two versions: a logo and an icon. Download as SVG, transparent PNG or JPEG.
What does Affinity Solutions' branding look like?
The Affinity Solutions wordmark is a lowercase, compact sans-serif treatment of “affinity” in black followed by “solutions” in bright blue, with no separate emblem. The visual system pairs clean geometric sans-serif typography and a white canvas with deep cobalt fields, bright cyan highlights, and dark navy bands, using documentary consumer imagery, fine grid overlays, and orderly data-oriented layouts.
What are Affinity Solutions' brand colors?
The Affinity Solutions color palette uses the hex codes #1573E5, #7AE8FF and #0A1628.
The Affinity Solutions name, logos and brand assets are trademarks of Affinity Solutions and its affiliates. Brandfetch isn't affiliated with or endorsed by Affinity Solutions. Their use is subject to Affinity Solutions's brand guidelines.
