Afford-X is an advertising technology company focused on helping brands and agencies direct media spend toward audiences with the purchasing power to buy their products. Its platform adds affordability intelligence to existing advertising campaigns, scoring audiences by modeled purchasing capacity rather than relying solely on clicks, visits, or other behavioral signals. Afford-X’s Buyer Signal and Propensity Shield products are designed to identify lower-capacity audiences for suppression and guide bids toward higher affordability tiers, including likely “power buyers.

” The company also offers audience intelligence services covering audience scoring, suppression, publisher intelligence, and CRM scoring. Its approach is intended to work within existing media platforms and campaigns, including Meta, Google, DV360, and connected TV, without requiring new tools. Afford-X serves both brands seeking to protect media budgets and improve conversion efficiency, and agencies looking to demonstrate performance to clients.

The company invites prospective customers to request a free audience audit and describes a 30-day period for measuring impact