Affinity Media

Affinity is an ad-tech company that provides privacy-friendly advertising solutions across the purchase funnel. It helps marketers pursue both brand-building and performance goals by identifying media placements, creating engaging ad formats, and using software to optimize advertising budgets and campaign results. Its portfolio includes SitePlug, VEVE, and mCanvas, which serve markets such as the United States, the United Kingdom, Europe, India, Indonesia, and China.

SitePlug is a performance marketing solution focused on reaching high-intent users and supporting a seamless path to purchase. It is described as serving 1,700 brands and working with more than 10,000 publisher partners. VEVE connects brands with audiences across one billion smart devices through OEMs, browsers, app stores, and premium apps. mCanvas specializes in high-impact, mobile-first branding, turning display and video advertising into interactive storytelling experiences. It uses sensor-driven interactivity, precision targeting, and premium media to help brands connect with audiences across mobile and connected TV. Together, these offerings span performance marketing, digital branding, and creative advertising.