AFL Asia is the official representative body for Australian football throughout the Asian continent, dedicated to promoting the sport and its cultural heritage across over 20 countries. With a vision to become the leading region for international growth, AFL Asia focuses on developing opportunities for communities to engage with Australian football through various programs and competitions. Key initiatives include the Development Grants Program, the Asia Cup, Asian Championships, and the Indochina Cup, all designed to boost participation and excitement around the game.

AFL Asia's capable Advisory Board is comprised of seasoned professionals with extensive backgrounds in sport and community engagement, including former players and leaders in education, marketing, and corporate governance. The organization continuously strives to create a vibrant football culture in Asia, facilitating events and fostering connections that resonate with local communities. Through collaboration and dedication, AFL Asia aims to expand its influence and enhance the experience for fans and players alike, building a strong network for Australian football enthusiasts across the region.