African Safari Market is an online marketplace with a stated mission to empower African artisans and support community development groups. Its selection focuses on handmade goods and decorative pieces, bringing together products across a wide range of categories. Shoppers can browse woven bags and baskets, clothing and fabrics, jewelry, bracelets, hats, cushion covers, household items, and kitchenware. The collection also includes animal and other wood carvings, soapstone pieces, paintings, sculptures, beadwork, musical instruments, toys, and decorative art.

Featured items range from sisal and kitenge handbags to beaded keyholders and table mats, soapstone bowls and candle holders, and carved wooden gifts. Some carvings can be customized with names, family details, business names, or Bible verses, making them suitable as personal or commemorative presents. The website offers online shopping features including product categories, a wishlist, a shopping cart, and account registration. It also advertises selected discounts and special offers. African Safari Market presents its products as a way for customers to discover handcrafted African-inspired goods while supporting the artisans and community groups behind its mission.