Afrinnovator is a brand that focuses on innovation, entrepreneurship, and technology in Africa. While many reports, articles, and statistical data concentrate on the growth of smartphones globally, Afrinnovator highlights the importance of not overlooking the humble feature phone in Africa. The brand recognizes that smartphones make up only 26% of handset sales, with the remaining 74% consisting of entry-level and feature devices.

Afrinnovator emphasizes that feature phones dominate the global market and are especially prevalent in Africa, where Nokia holds a 65% market share. The brand points out that there is a massive installed base of feature phone devices across the continent, making them crucial for organizations providing mobile services in Africa. Afrinnovator encourages developers to consider the potential audience reach of feature phones, as they continue to play a significant role in the handset universe