Agassi Sports Entertainment

Agassi Sports Entertainment (ASE), co-founded by tennis champion Andre Agassi, is a sports and entertainment company focused on growing racket sports worldwide. Its mission is to bring tennis, pickleball and padel players and fans together through products, digital platforms, experiences and partnerships. The company is developing a connected ecosystem for the sport, including the Agassi app, which supports training, coaching and community. ASE also offers products through its online shop, including the Agassi x JOOLA paddle collection; purchases from that collection support JOOLA’s paddle donation through the Let’s Play! Program.

ASE’s initiatives span digital coaching, content and international growth. The company is working with USTA Coaching to bring its teaching philosophy and methods to an AI-powered coaching platform, and has announced plans for a global pickleball and padel initiative involving potential acquisitions, partnerships and franchising. Its news and media offerings cover developments in coaching, technology and the racket-sports industry. Through these activities, Agassi Sports Entertainment aims to make the sports more accessible and create new ways for players to learn, participate and connect.