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Hex Code
Color name
RGB
HSL
CMYK
#FE4960
Radical Red
254, 73, 96
352, 99, 64
0, 71, 62, 0
#420080
Pigment Indigo
66, 0, 128
271, 100, 25
48, 100, 0, 50
#F2A491
Tacao
242, 164, 145
12, 79, 76
0, 32, 40, 5
Lazada Group, founded in 2012, is Southeast Asia's premier eCommerce platform, operating in six countries including Indonesia, Malaysia, and Singapore. As the region's largest online retail destination, Lazada unites diverse customers through advanced technology, robust logistics, and secure payment solutions. Backed by Alibaba Group, Lazada is set to redefine the shopping experience with its state-of-the-art technology infrastructure.
Lazada's offerings include LazMall, the region's largest virtual mall featuring over 32,000 brands with a commitment to product authenticity and customer satisfaction. The Lazada Marketplace enables retailers to reach millions of customers with a comprehensive suite of services, covering everything from secure payment options to marketing analytics. Furthermore, Lazada promotes cross-border shopping, providing access to international brands while supporting local sellers. With a mission to connect and empower consumers and businesses, Lazada aims to serve 300 million customers by 2030, making it a vital player in the evolving eCommerce landscape of Southeast Asia.
Brand industry
E-commerce and Shopping
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How do I download the Lazada logo?
The Lazada logo comes in two versions: light logo and dark icon. Download as transparent PNG or JPEG.
What are Lazada's brand colors?
The Lazada color palette uses the hex codes #FE4960, #420080 and #F2A491.
The Lazada name, logos and brand assets are trademarks of Lazada and its affiliates. Brandfetch isn't affiliated with or endorsed by Lazada. Their use is subject to Lazada's brand guidelines.