Agencia Mars, a market research agency specializing in Neuromarketing, Consumer Neuroscience, and Eyetracking, offers a unique approach to marketing services. Founded in 2013, Agencia Mars aims to provide businesses and entrepreneurs with the tools they need to grow and succeed. Their services include Neuro UX Lab, which evaluates the visibility of elements on websites, e-commerce platforms, and digital products.

They also offer Neuro Shopper, a service that tests and evaluates design alternatives for point-of-purchase materials, product positioning, and retail displays. Additionally, Agencia Mars provides AD Lab, a testing service for visibility, emotional impact, engagement, and cognitive elements in advertising, packaging, and more. With their IAT measurement, they assess consumers' subconscious perception and brand associations.

Agencia Mars believes in the power of Neuromarketing, as 95% of human actions are subconscious, driven by emotion and memory. They focus on three pillars: Attention, Emotion, and Recall. With their innovative methodology, combining Consumer Neuro Science and Social Psychology, they gain insights into consumer behavior and transform them into effective marketing stimuli.

Agencia Mars utilizes cutting-edge Neurotechnologies such as Eye Tracking, Facial Coding, and GSR to measure cognitive, emotional, and visual impact. Stay updated with Agencia Mars by subscribing to their newsletter and following their blog. Contact them today to unlock the full potential of your marketing efforts