HubSpot is a customer platform that brings marketing, sales, customer service, content, data management, and revenue tools together. Its products are designed to help organizations attract and engage customers, manage relationships, streamline operations, and support growth. The platform includes a free CRM and Smart CRM, alongside Marketing Hub for automation, Sales Hub for sales processes, Service Hub for customer support, Content Hub for content marketing, Data Hub for data management, and Revenue Hub for quoting, billing, and payments. Agent Hub provides a central place to build and manage AI agents across the platform.

HubSpot’s Agent Builder lets users create custom AI agents and workflows on one canvas using prompts, knowledge, and live CRM data, without coding. Teams can connect agents, actions, and handoffs, test workflows before launch, and set guardrails for automated actions. HubSpot also offers integrations through its Marketplace, plans for small businesses and enterprises, and services such as onboarding, migration, premium support, and partner assistance. Resources include courses, certifications, guides, community programs, and product updates.