AGOBAY is a lifestyle brand centred on “A Refined Life,” bringing together objects, experiences and places designed to offer moments of escape and a more considered approach to quality. Its world combines warm elegance with an appreciation for craftsmanship, cultural traditions and everyday rituals, particularly the preparation and enjoyment of tea.

Through its online shop, AGOBAY offers handmade and carefully selected pieces by its own brand and independent makers. Products include matcha bowls and utensils, tea sets, ceramics, textiles, furniture and accessories, with collaborations featuring artisans such as Swiss ceramicist Therese Müller and Japanese potter Hitoshi Morimoto. The range includes both new arrivals and a permanent collection, with an emphasis on tactile materials and enduring design.

AGOBAY also shares stories, photography and film through its magazine, exploring artisans, architecture, hospitality, meditation and cultural practices. Its radio playlists add another dimension to the experience, while its tea selection and Zurich café connect the brand’s focus on thoughtful living with places and rituals people can enjoy.