Ag de Conservación is a brand that focuses on promoting sustainable agriculture practices through the implementation of Conservation Agriculture (CA). They offer a range of products and services aimed at improving soil health, preserving natural resources, and increasing biodiversity. Their main principles for successful CA implementation include the elimination of tilling, ensuring that at least 30% of the soil's surface is covered by vegetation, and implementing crop rotations or diversification.

Two key practices they emphasize are Direct Seeding for herbaceous crops and Vegetative Covers for woody crops. Direct Seeding eliminates mechanical soil disturbance during planting, while Vegetative Covers protect the soil surface from erosion caused by raindrops. Ag de Conservación emphasizes the sustainability aspect of CA, as it not only benefits the environment by improving soil, water, and air resources and increasing biodiversity, but also provides economic and social benefits by reducing costs and increasing profits.

Through their various projects, such as LIFE+ Climagri, INSPIA, INNOVATRIGO, and LIFE Agromitiga, they aim to promote sustainable agricultural practices, contribute to climate change mitigation and adaptation, and ensure the future of agriculture. Overall, Ag de Conservación is a non-profit and independent organization dedicated to promoting agricultural practices that lead to better soil conservation and biodiversity