Agrinatura is a vibrant brand focused on promoting the agricultural, forestry, and livestock sectors while fostering rural tourism and preserving natural heritage. As a key player in the agro-food industry, Agrinatura hosts the BtoC fair that highlights the importance of biodiversity and builds local networks among agricultural operators. They offer a platform for showcasing agricultural products, floriculture creations, and livestock, alongside essential outdoor equipment.

Additionally, Agrinatura is committed to educating the public through workshops for families, cooking classes, and training pathways that explore agricultural practices and natural ecosystems. Scheduled for May 1-4, 2025, at Lariofiere in Erba, this event aims to cultivate knowledge and appreciation for sustainable agricultural practices among attendees. With a dedicated mission to enhance awareness about natural assets and sustainable development, Agrinatura provides an engaging and informative experience for all visitors, promoting a deeper connection to the agricultural world and the environment.