BPGame is an interactive engagement network operated by Game Plan Zero Limited, a company based in Romford, England. Its domains support the technical delivery of playable ads, interactive ads and engagement landing pages. These formats are created by independent partners, who are responsible for the content they publish; BPGame provides the infrastructure rather than creating or managing individual pages.

The network is not a retail or payment service, and its operational domains are used to host advertising and engagement experiences rather than conduct commercial transactions. BPGame states that it does not verify, moderate or endorse each partner’s content individually, while monitoring activity for compliance with its platform rules and terms of service. Users can report harmful, abusive or suspicious activity to its trust and safety team, and privacy-related requests can be sent to a separate contact address. The service also provides an option to opt out of personalised content and tracking on a device, with the preference stored locally in the browser.