Ailoura is a Sydney-based luxury accessories brand creating jewellery-quality pieces for cats and the people who love them. Its first release is a freshwater pearl breakaway collar, designed to look more like a refined necklace than a traditional pet-store collar. The pearls are selected for their colour and surface quality, while the hardware is made from 316L medical-grade stainless steel with 18K gold PVD plating, intended to resist tarnishing and withstand water.

Safety is central to the design: every collar features a magnetic breakaway buckle that releases under pressure. Ailoura describes its accessories as both beautifully made and durably built, aiming to celebrate the bond between pets and their owners without compromising a cat’s wellbeing. The collar is currently available through a waitlist, with early access and a 10% launch discount offered to subscribers.

Customers can provide their cat’s neck size, with small, medium and large guidance, and may opt in to email or SMS updates about the launch and future releases