AIM (Association des Industries de Marque) is the European Brands Association, representing manufacturers of branded consumer goods in Europe. With over 2500 businesses ranging from SMEs to multinationals, AIM is committed to creating an environment of fair and vigorous competition for brands, fostering innovation, and guaranteeing maximum value to consumers now and in the future. AIM's mission is to build sustainable and trusted brands that drive investment, creativity, and innovation to meet and exceed consumer expectations.

They represent their members on key issues that affect their ability to design, distribute, and market their brands, ensuring that brands remain at the forefront of Europe's economic growth. Founded in 1967, AIM has grown to comprise 53 of the most successful brand manufacturing companies in the fast-moving consumer goods (FMCG) sector in Europe, as well as 20 national brand manufacturer associations. The association is steered by the AIM Board, which establishes policies, drives their implementation, and elects the President, Vice-Presidents, and Treasurer of the association.

Led by Director General Michelle Gibbons and her team, AIM works across seven committees, task forces, and initiatives to address various issues including sustainability, trade relations, responsible sourcing, competition, and legal affairs. AIM's corporate members are dedicated to driving research and development, investing €14 billion in Europe in 2014, ranking fifth in the EU. AIM's commitment to sustainable growth through trusted brands makes them a leading force in shaping Europe's branding landscape and ensuring a prosperous future for consumers and businesses alike