Aimee Joyce London is a British luxury womenswear brand and boutique, founded by creative director Aimee Joyce. Based in Notting Hill, the label combines heritage-inspired design with modern femininity, creating considered pieces intended to feel polished, comfortable and personal. Its collections span ready-to-wear, refined tailoring and occasionwear, with an emphasis on elegant silhouettes, premium fabrics, timeless style and couture craftsmanship.

The range includes dresses for evening events and Ascot, bridalwear, dress coats, outerwear, co-ordinated sets, skirts, tops, trousers and cashmere knitwear. Customers can also find accessories such as bags, jewellery and pieces from the brand’s millinery edit. Signature styles include the Catherine dress, draped separates and tailored tuxedo pieces. Alongside its seasonal collections, Aimee Joyce London offers bespoke services and presents archive designs, client stories and press features. The brand operates a boutique at 116 Kensington Park Road and an atelier on Portobello Road, where garments are hand crafted in London. Through its collections and boutique, the label offers women versatile designs for both everyday wear and special occasions.