Airaa is a creator marketing platform that helps brands plan, run, and measure campaigns from a single workspace. It supports three campaign types: bounties for social reach, user-generated content (UGC) for original videos, and clipping campaigns that turn longer content into short-form posts. Brands set a brief, budget, rules, and assets, then publish campaigns to a network of more than 50,000 creators. Creators claim opportunities and submit content without requiring brands to manage cold outreach or spreadsheets.

Airaa uses AI to refine campaign briefs and check submissions against campaign requirements. Its quality tools also filter bot followers and view-farming accounts, while engagement and reach data help brands assess performance. Teams can manage creator profiles across TikTok, Instagram, X, and YouTube, target by region and niche, and configure rewards through options such as first-come-first-served, raffles, leaderboards, and milestones. The platform provides shared analytics, collaboration features, and support for integrating a brand’s own points program through an API. After approval, creator payments are processed automatically, with payouts made within 48 hours.