Aïshti is a luxury brand that has become synonymous with ultimate luxury in Lebanon. Established in 1989 by Tony Salamé, Aïshti offers a wide range of products and services that cater to the discerning tastes of its clientele. One of the key offerings from Aïshti is Aïzone, the Middle East's leading emporium for edgy fashion labels.

Aïzone is known for its trendy and hip collections, perfect for young customers who are always on the lookout for the next fashion wave. They carry some of the most sought-after international brands, including The Kooples, Diesel, Vince, Rag & Bone, True Religion, Seven, Camper, and many others. In addition to fashion, Aïshti has expanded into other domains such as home furnishing, publishing, restaurants, spas, and art, making it a brand that transcends the boundaries of fashion.

Its flagship store in Downtown Beirut, housed in a beautifully restored French Mandate-era building, is a haven for exclusive fashion brands, offering a wide array of men's, women's, and children's wear. Aïshti also operates various monobrand boutiques near the flagship store, as well as boutique-style stores in upscale destinations like Verdun and Faqra. Moreover, Aïshti has a breathtaking location called Aïshti by the Sea, designed by renowned architectural practice Adjaye Associates.

This luxurious space encompasses five floors of fashion, jewelry, furniture brands, and even a curated bookshop. With its distinctive red façade inspired by traditional Arabic architecture, Aïshti by the Sea has become Lebanon's primary lifestyle destination for fashion, wellness, food, and art. Today, Aïshti is the undisputed leader in the luxury fashion market in Lebanon, offering an unparalleled shopping experience to its customers