Aji no Hyoshiro is a Japanese food brand and online retailer offering pantry staples, prepared foods, farm products, and gifts. Its signature item is Agoiri Hyoshiro Dashi, a seasoning stock made with flying fish, alongside reduced-salt dashi, vegetable and mushroom stocks, and other broth products. The range also includes versatile noodle sauces, cooking sauces, white dashi, and specialty condiments such as yuzu pepper.

Customers can shop for hand-stretched noodles, colorful noodles, soba, curry, seaweed, sesame, tea, rice crackers, health drinks, and pure rice sake. Through Hyoshiro Farm, the brand also sells rice, rice flour, pancake mix, brown rice coffee, and varieties of honey. Gift collections can be selected by price or product, and the shop offers a recurring dashi subscription with online-shop benefits.

Aji no Hyoshiro shares recipes, product information, and cooking ideas to help customers use its ingredients. Orders are accepted online, by phone, and by fax, with delivery and payment guidance provided on the site