The Ajmal Samuel Foundation (ASF) is a brand that aims to make a positive impact and create a world where everyone can use sports to accomplish their goals and experience a sense of pride, achievement, and confidence. ASF strives to promote inclusivity among all individuals, regardless of their physical abilities, age, or professional background, and encourages them to pursue physical and emotional well-being for a healthy lifestyle. ASF raises funds for worthy charities with similar missions and values, while also offering its services through partner organizations.

The foundation was established by Ajmal Samuel, who, despite becoming paraplegic after a road accident during his service in the Pakistan Armed Forces, refused to give up on an active and sporting lifestyle. Today, he is the CEO of a successful financial technology business and a national level endurance athlete in rowing, handcycling, and triathlons. ASF's services include promoting wellbeing and health, providing training, organizing sporting activities, and raising funds to support charitable works.

Join the Ajmal Samuel Foundation on their journey to inspire and motivate everyone to lead fit, active, and healthy lives