AJOUR is a premium lingerie brand available in Romania, known for elegant designs, carefully selected materials, and collections sold internationally. The brand presents lingerie as both refined and sensual, with an emphasis on quality and comfortable wear. Its range includes lingerie sets, bras in styles such as push-up, balconette, plunge, padded, unpadded, and wire-free, as well as briefs in several cuts.

Customers can also explore lace bodysuits, bustiers, kimonos, camisoles, garter belts, plus-size bras, swimwear, loungewear, and accessories. AJOUR highlights new collections and best-selling designs through its online store, where customers can browse products, find lingerie-care guidance, and review payment, delivery, and returns information. The Romanian site offers free transport on orders above 250 lei and provides customer contact details and newsletter updates about new collections, popular products, and promotions.

Internationally, AJOUR reaches customers through its own stores and premium partners, with locations or partners listed across Europe, the Americas, Asia, the Middle East, Australia, and South Africa