Instituto Akatu is a non-profit organization and a pioneer in developing actions to raise awareness and mobilize society for conscious consumption. Since its creation in 2001, Akatu believes in the transformative power of consumers and aims to redefine consumption by minimizing negative social, environmental, and economic impacts. Their mission is to educate and communicate on a large scale, advocating for a new way of thinking and behaving that leads to sustainable lifestyles through conscious consumption and responsible production.

With a focus on education and communication, Instituto Akatu empowers consumers to consume differently, without excess and waste. Their vision is to create a well-being society where all individuals recognize their interdependence with life on this planet and care for and welcome life and humanity in all its diversity. Through their commitment to enchantment with purpose, knowledge sharing, responsibility, transparency, and cooperation, Akatu strives to contribute to the accelerated adoption of sustainable lifestyles for a better future