Akvarijum Centar is a Serbian aquarium retailer serving hobbyists and professional aquarists through its online shop and physical stores. The brand offers a broad range of products for freshwater and marine aquariums, as well as garden ponds and fountains. Its selection includes complete and custom aquariums, stands, aquarium fish, shrimp, snails, corals, and aquatic plants. Customers can also find food, medicines, water treatments, test kits, soils, substrates, and plant-care products.

Equipment ranges from filters, pumps, heaters, lighting, and air systems to CO2 kits, reverse-osmosis units, UV lamps, and maintenance tools. Aquarium décor includes wood, stones, sand, backgrounds, and artificial plants. For marine setups, the range includes salt, protein skimmers, and specialist pumps and lighting; pond and fountain products include pumps, filters, nozzles, and underwater lights.

Akvarijum Centar supports online ordering and in-store shopping, with premium delivery stated as one to two working days after dispatch to the courier. The site also features product offers and a quiz through which customers may win up to 9,000 Serbian dinars toward fish purchases.