Sweet Home Alabama

Sweet Home Alabama is the official travel brand of the Alabama Tourism Department, helping visitors discover destinations, experiences and trip-planning resources across the state. Its website showcases Alabama’s variety, from white-sand beaches and outdoor adventures to music, food, arts, history and civil rights. Travelers can explore regions and major destinations including Huntsville, Birmingham, Mobile, Montgomery, Gulf Shores and Orange Beach, and find ideas for places to stay, places to eat and attractions.

The brand supports trip planning with an interactive map, a trip planner, travel guides, road-trip suggestions, event listings, attraction tickets and information for organized groups. Its curated trails highlight hiking, biking and paddling alongside Alabama’s food and cultural experiences, including barbecue, craft beer, music and the arts. Visitors can also find travel safety resources, welcome center information and accessibility guidance for travelers of all abilities. Through articles, newsletters and free guides, Sweet Home Alabama inspires visitors to explore both well-known highlights and unexpected stops, and to create a vacation suited to their interests.