Alanthic is an AI-powered product photography platform designed to help Indian businesses create professional e-commerce images without traditional studio shoots. Users upload a basic product photo taken on a phone, choose a preferred style, and generate polished images with selected backgrounds, lighting, and angles. The service supports catalog photography and lifestyle-style visuals for brands and online sellers, including D2C businesses, Meesho sellers, jewellery companies, and apparel and footwear brands.

By replacing the need to ship products to a studio or arrange costly photography sessions, Alanthic offers a more flexible way to produce product visuals. Its tools let users create and revise images quickly, then download high-resolution results for online marketplaces, social media, and advertising. The platform describes its images as suitable for standard e-commerce listings and offers new users 24 free credits without requiring a credit card. Alanthic’s broader mission is to make practical, affordable AI tools accessible to Indian businesses, with plans extending beyond photography into catalog creation, marketing content, and business operations.