Irungo Alardea is a vibrant cultural brand dedicated to the traditional Alarde festival celebrated in Irun on June 30th, commemorating the historic victory of the local troops over the French in 1522. Known for its rich blend of history, pride, and community spirit, the Alarde stands out as a significant event filled with emotion, music, and tradition. The festival features various activities including the ceremonial floral offerings, parades led by the Cantineras, and lively music that resonates deeply with the people of Irun.

The organization also encourages cultural engagement through events like the Concursos de Relatos Breves, which invites creative contributions, and showcases photography related to the Alarde. Additionally, the Alarde promotes educational initiatives, such as its cultural grants, aimed at preserving and enhancing the festival's legacy. With its engaging programs and a strong commitment to community, Irungo Alardea embodies the essence of celebration and local heritage, making it a hallmark of Irun’s identity.