Alarice is a digital marketing agency headquartered in Hong Kong, with offices in Shenzhen and Shanghai. Since starting in 2011, the agency has focused on helping international brands enter and grow in mainland China. Its international team brings together Chinese social media marketers, strategists, copywriters, designers and project managers, serving multinational corporations, established names and smaller businesses.

Alarice offers support across the China market journey, including market entry planning, consumer and competitor research, brand audits, social listening and marketing strategy. Its localisation services include Chinese brand and product naming, logo design, branding and brand guidelines. The agency also provides Chinese social media account setup and marketing across platforms such as WeChat, Weibo, Red and Zhihu, alongside video marketing on Douyin and Kuaishou. Campaign services include KOL and celebrity assessment, influencer marketing, paid advertising, digital and online public relations, and campaign activations. Alarice also publishes consumer and industry guides, reports and other resources to help brands understand Chinese audiences and market opportunities.