טחינה אל ארז | Nazareth is a leading brand that specializes in creating the best tahini. Founded in 1990 by Asad Zohar, a mechanical engineer turned entrepreneur, the brand has grown from a boutique and family product into a renowned tahini brand in Israel and around the world. Al Arz tahini is made from the finest Ethiopian sesame variety called 'Humra,' which is carefully selected and undergoes a process combining ancient tradition and technological progress.

The seeds are slow and controlled roasted over steam, resulting in a rich and velvety texture that guarantees a perfect taste experience. Whether you choose the classic tahini or the full sesame tahini, both options promise a unique and indulgent flavor. Julia Zohar, managing the factory after her husband's passing, ensured the brand's commitment to quality until it was sold to the Sugat Group in August 2022.

With a strong focus on tradition and respect for man, טחינה אל ארז is proud to offer products that fill the world with love