Alba

Alba is a booking and business management platform designed for indoor golf venues. It brings the golfer’s reservation experience together with tools that help operators manage operations, grow revenue and encourage repeat visits. The platform supports bookings for simulator sessions and pro lessons, with options to manage memberships, value cards, gift cards and promotional offers.

Automation features connect access control, reminders and simulator bay management, helping venues reduce manual work and operate smoothly, including when unstaffed. Alba’s SimLock feature helps ensure simulators are used only during active bookings. Operators can also use reporting and insights to understand revenue, capacity and customer activity, and manage events, staff profiles and availability.

Alba serves more than 1,000 operators and over 250 indoor golf venues across more than 20 countries. Customers describe it as an all-in-one system that simplifies administration and supports both staffed and automated facilities. The company offers product information, pricing, demonstrations and account creation, while golfers can use its venue-browsing feature to find places to play