The Boardroom by Alec John is a private social membership and experiences brand, presented as part of the wider Fidan ecosystem. It offers members access to closed-door conversations, curated introductions, private networking rooms and selected gatherings. Membership options include one-, three- and six-month access, as well as an annual credential with priority event consideration and participation rewards in $FIDAN. Applicants may also request consideration through a private application process.

The brand’s planned annual program features invitation-only events, including an alpine gathering, a horse-racing weekend, a golf country club experience and a founder summit. Its Squares subscription is a collectible cigar box containing a changing selection of physical goods, with event access, private releases and member experiences. Items may include apparel, travel accessories, desk objects and personal accessories, with some offered separately as limited releases.

Through Alec John and Fidan, the broader offering also connects members to physical merchandise, digital art and collectibles, member cards, a marketplace, and $FIDAN.