עלה הביתה

עלה הביתה is an online farm-to-consumer grocery brand that brings fresh produce and carefully selected food products to customers’ homes. Its story is rooted in a passion for food and Israel’s culinary culture, and it builds on the agricultural expertise of the Aleh Aleh farm, which grows, develops and markets produce for leading chefs and restaurants. Customers can order fruit and vegetables, including seasonal and specialty varieties, alongside leafy greens, herbs, mushrooms, sprouts and edible flowers.

The range also includes ready-to-use produce, curated baskets and discounted surplus crops described as “less perfect, more affordable. ” Beyond fresh produce, the shop offers farmers’ market goods and pantry staples, such as honey, spreads, grains, dried fruit, nuts, pickles, drinks and specialty ingredients, as well as products from a delicatessen, mill, tea shop, bakery and dairy. Wine and spirits are available too.

Home delivery is offered in designated areas, which customers can check by entering their locality. The brand also shares recipes, food stories and guidance for growing vegetables at home