Alex Simone is a high perfumery brand founded in Monte-Carlo in 2016. With a Neo-Retro spirit, they beautifully capture the elegance of the French Riviera. Inspired by the mythical landscapes of the region, their designer fragrances evoke the incredible gardens with palms, rocky cliffs, lemon trees, and fields of rose and jasmine.

It was this dreamy landscape that Eric Rousseau fell in love with when he settled in the French Riviera twenty years ago, becoming the inspiration behind his brand. Alex Simone is a tribute to his first olfactive memories and a passion for perfumes made from exceptional raw materials. To bring these fragrances to life, Eric Rousseau collaborates with the house of composition Art et Parfum, based in the legendary Domaine de Sainte Blanche in Grasse, a place steeped in history and creativity.

With a commitment to respect traditions and French know-how, Alex Simone creates fragrances that are natural, sincere, and made without compromise. They are also dedicated to preserving the local resource of the Lemon of Menton by sponsoring the planting of lemon trees. Discover the sophisticated and romantic atmosphere of the Riviera through Alex Simone's perfumes and join them on social media to be part of their journey