The Alex Foundation
@alexfoundation.org
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The Alex Foundation's Company Logos


The Alex Foundation's Brand Colors
Hex Code
Color name
RGB
HSL
CMYK
#5A5A5A
Scorpion
90, 90, 90
0, 0, 35
0, 0, 0, 65
#FFFFFF
White
255, 255, 255
0, 0, 100
0, 0, 0, 0
#7E0404
Dark Burgundy
126, 4, 4
0, 94, 25
0, 97, 97, 51
About The Alex Foundation
The Alex Foundation is a 501(c)(3) nonprofit dedicated to advancing research into parrot cognition and improving the welfare of parrots. Established around Dr. Irene Pepperberg’s pioneering work, the Foundation supports studies that have transformed understanding of avian intelligence, communication, learning, and reasoning. Beginning with Alex, a Grey parrot who learned more than 100 English labels and demonstrated abilities involving numbers, concepts, and object properties, the research has continued with other Grey parrots, including Griffin, Athena, Pepper, and Franco.
The Foundation shares its work through research papers, news and educational resources, and seminars, helping audiences explore what studies reveal about animal intelligence. Its mission also connects scientific findings with responsible parrot ownership, improved veterinary care, and conservation in the wild. Supporters can contribute through one-time donations or the Parrot Patron program; gifts fund both the research and care of the birds. The organization also operates a gift shop featuring items such as film access, prints, ornaments, and children’s clothing, with purchases supporting its research.
Brand industry
Community and Society
Company type
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Year founded
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Company size
2-10 employees
