Alex Greenshpun is an AI strategist, educator, and builder who helps companies turn AI experiments into practical, dependable ways of working. Drawing on more than 15 years of experience leading B2B technology marketing, she helps teams apply AI with sound judgment, redesign workflows, and develop systems they can continue using independently. She also co-runs 10x Marketers, a community of 2,000 people learning how to use AI in practice.

Greenshpun builds tools that help AI agents work more effectively, securely, and efficiently. Total Recall gives agents proactive memory of relevant decisions, files, conversations, and patterns. Token Optimizer reduces unnecessary context and helps preserve important information. Attention Span offers concise output styles for Claude Code, while Repo Forensics checks AI plugins, skills, and MCP servers for suspicious code and monitors updates. Outsourcerer routes tasks to suitable AI models, brings in stronger models for advice on important decisions, and makes costs visible.

Through her projects, education, talks, and media appearances, Greenshpun focuses on making AI useful in everyday work and helping teams build reliable systems around it.