Alex Novicov is a London-based ultra and trail running coach who helps ambitious athletes, particularly men over 35, prepare for demanding races and reach their potential without sacrificing their health or everyday lives. A certified UESCA Run Coach and British Athletics Coach, as well as a certified personal trainer and strength and conditioning coach, Alex offers personalised one-to-one coaching built around his Durable Athlete Framework.

His coaching combines tailored running and strength programmes with mobility, running-form guidance, nutrition support, recovery planning, and mindset coaching. Rather than simply adding mileage, Alex adapts training to each athlete’s fitness, response to workouts, and life circumstances, with an emphasis on durability, sustainable progress, and injury reduction. The service is designed for runners who feel stuck despite consistent training, want to build strength and confidence, or aim to finish an ultra feeling strong.

Alex’s experience includes completing the 380-kilometre Dragon’s Back race with 16,500 metres of elevation.