ALIA B

**Brand Description: ALIA B**

Founded in 2013 as a diffusion line of the renowned Alia Bastamam brand, ALIA B has quickly positioned itself as a go-to label for accessible luxury fashion. Known for its chic, resort-centric designs, ALIA B captures the essence of its parent brand while ensuring affordability and appeal to a broader customer base. With collections that resonate especially during the festive Raya season, ALIA B consistently introduces new and innovative styles that are both trendy and comfortable.

The brand has made a significant impact through creative collaborations with various partners, including the popular Sometime by Asian Designers and a celebrated partnership with hijab brand Naelofar. In addition to its fashionable offerings, ALIA B has embraced philanthropy by launching initiatives aimed at raising awareness for breast and childhood cancer through special collections. Celebrated for its artistic edge, ALIA B serves as a platform for emerging artists, showcasing their work in limited edition apparel. With accolades like the ‘Designer of the Year’ award at KL Fashion Week, ALIA B is a vibrant and influential player in the fashion industry.