Alice (formerly known as ActiveFence) is a prominent technology firm specializing in digital trust, safety, and security, having officially rebranded in early 2026 to align with the growing demands of the artificial intelligence era. For nearly a decade, the company has served as a foundational safety layer for the world’s largest social platforms and online enterprises, protecting over 3 billion users across more than 100 languages. While its roots lie in safeguarding user-generated content (UGC) from harms like child exploitation, hate speech, and disinformation, the evolution to Alice marks a strategic pivot toward securing the entire AI lifecycle.

The company is currently recognized for its "WonderSuite," a comprehensive safety platform that provides pre-launch stress testing, real-time runtime guardrails, and automated red-teaming for generative AI models and applications. This technology is powered by "Rabbit Hole," a proprietary adversarial intelligence engine that draws from billions of data points to anticipate emerging threats. Today, Alice works with seven of the ten largest AI foundation models—including partners like Amazon, TikTok, Nvidia, and Cohere—helping these organizations deploy intelligent agents and communicative technologies while maintaining compliance and integrity in a complex global regulatory landscape.